Copy and Messaging

The Care and Feeding of Copywriters

This letter is courtesy of fellow copywriter Rick Duris who is also a fellow Warrior on the Warrior Forum. I think he has some great points in this letter than a lot of marketers need to hear, and he gave me permission to share it. Warning: Somewhat long, but a great read regardless. Thoughts and comments are welcome!

Dear Fellow Marketer,

Like you, I am a marketer.

But at my core, in my heart, I am a copywriter. I get paid thousands per sales letter and email. Frankly, even more than the late, revered Gary Halbert, the Prince of Print.

Many online marketers frequent this forum to find that one, special, gifted copywriter who has what it takes to write copy for them.

It’s to *YOU*, this post is directed.