Howdy BGB’ers… I know, you missed me. 😉  Unfortunately I’m still pretty sickly at the moment, can’t seem to shake it.  So big thanks to guest blogger Chris Hoole today for picking up my slack with this thought-provoking post on language, voice, and how it can affect your business success.  Ya’ll know what to do by now right?  Make him feel warm and welcome and all...
Enough With the Sweet Talk Already!
What you say can make or break your sale. Communication is still the key to succeeding in the sales world. No, you don’t have to use flashy verbiage. You just have to converse like you would with a friend or relative but in a professional tone and manner. This keeps them from being on the defense or the feeling that you’re just out to get their money. Having the right approach for...
Selling In Print Can Be Tough
Selling in person is a lot easier than selling in print, because you can use your personality, body language, and tone of voice to convince someone to buy from you. When you’re trying to sell goods and services in print, you lose all of these advantages. Your marketing materials must be very clear, because you only get one chance to make a good impression. If your ad is confusing...