self employed

Branding and Image

Selling Yourself…Legally!

If you are running a small business, YOU are the business. Even if you’re actually selling a product, what you’re really selling is yourself and your service. So how do you sell yourself? Legally that is? 🙂

First of all, be accessible. Set up your business so that your clients can contact you, personally. Doesn’t have to be a phone number, but email access is great. Have a website, check (and respond to) e-mail, create a Facebook page and a Twitter account.

Given the inherently impersonal nature of the Internet, it is even more important to give your clients legitimate ways to reach you since the likelihood is high that you will never meet face to face. Let your online persona match your business, but also let it match your real-life personality. Skype is also an excellent method of contact, and building out your LinkedIn profile increases your credibility as well.

Mindset and Inspiration

The Power of a Single Year…

Roughly a year ago today, I was cleaning vacation homes for a living, and was lucky if I made $200 bucks in a week. I was miserable, stressed, and utterly loathed my job. Seriously, I don’t know a single person who can honestly say they LIKE cleaning up after other people. Glamorous it is NOT!

I was tired all the time, depressed because I never had time for me, and certain there just HAD to be a better way of living than how I was currently. I had two boys I barely had time for, and when I did I was too tired to really enjoy them. I was buried in debt, buried in disenchantment, and trying my hardest figure out why happiness seemed to be eluding me.

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