This is a guest post from fellow blogger (and BGB reader!) Jess- who likes to yammer on about being irresistible and such by embracing your inner “quirk”. Luckily “quirk” doesn’t translate into jerk and she’s really quite charming. So I’m happy to have her throw her 2 cents in on BGB. Please do your verily best to make her feel welcome, so we can strong...
Rules of Engagement- Are You Creating a “Brand Bond” with Your People?
Ha… love that term, “brand bond”. I jacked it from this white paper I just read called Engagement of the Future. It was a bit over my head, I tend to like simple and straightforward information, and when you start talking number crunching, metrics, and acronyms my eyes start to glaze over. However I did walk away with a few of the finer points, and what struck me most was this...