Tagright people

Why Embracing Your Quirkiness is the Ultimate Way to Build an Irresistible Brand

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This is a guest post from fellow blogger (and BGB reader!) Jess- who likes to yammer on about being irresistible and such by embracing your inner “quirk”. Luckily “quirk” doesn’t translate into jerk and she’s really quite charming.  So I’m happy to have her throw her 2 cents in on BGB.  Please do your verily best to make her feel welcome, so we can strong...

Rules of Engagement- Are You Creating a “Brand Bond” with Your People?

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Ha… love that term, “brand bond”.  I jacked it from this white paper I just read called Engagement of the Future. It was a bit over my head, I tend to like simple and straightforward information, and when you start talking number crunching, metrics, and acronyms my eyes start to glaze over. However I did walk away with a few of the finer points, and what struck me most was this...

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Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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Since revamping my website with revitalized copy and search engine optimization, my client load has more than doubled. What has really surprised me is the number of people who come to my office saying that the copy on my website is what got them to call me.

People feel like they get a real sense of me before coming to meet me. This is amazing and means so much in a field often clouded with fear of the unknown. Cori was fantastic to work with in that she went above and beyond to really get what I needed my copy to say and HOW. I think it required a lot of patience on her part and I am so thankful I trusted her to help! Thanks Big Girl Branding!!

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