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Copy and Messaging

Helpful Copywriting Tips: World-Class Copywriter Responsibilites

The term “copywriter” is a pretty broad one, and covers a lot of different areas. One copywriter can solely write direct mail, while another can do online sales letters, press releases, auto-responder copy, or a combination of all 3.

Even if you know the type of sales material you want your copywriter to come up with, the lines can even be fuzzy from there.

In this article, we’re going to discuss some things you should expect any time you hire a copywriter. If your writer isn’t doing these things, there is a problem.

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