Branding 101- Marketing Yourself as a Freelancer
This is a guest post by Nitin, who has some excellent advice on marketing yourself effectively as a freelancer. And […]
Branding and Image
Resources
Business Intelligence BAD ASS- Do You Have What It Takes?
OK boys and girls. Listen up. I know it may seem I’ve been rather promote-y lately with all the cool
Copy and Messaging
Guest Posting Rewind- Look Before You Leap
Photo by FarCry77 OK. So I figured since I wrote a post all about guest posting and why it’s a
Biz and Marketing
Old Skool Marketing- Networking Your Way to Super Stardom
Photo by Fire Horse Leo First of all, let’s square away a few facts. Do you own a small business?
Branding and Image
Guest Post- Branding Yourself as an Expert (Even if You Think You’re Not)
This is another guest post by Miz Sarah Harris. You can check out her last post on beating writer’s block
Mindset and Inspiration
Writing Your Way to Entrepreneurial Success- A Winding Roadmap to J.O.B. Freedom
Working a J.O.B. sucks. And I can say that because I used to work one. A back-breaking one at that.
Copy and Messaging
SEO vs. Social Media- Who Wears the Pants?
The short answer if you’re tight on time and really don’t want to read my stuff (sniffle, sniffle)… is that
Biz and Marketing
31 Relatively Cheap and Easy Ways to Advertise Your Business Locally
Pass out flyers at your local mall.
3. Place your biz cards under windshield wipers at your local Walmart.
4. Pass out business ‘buttons’ to everyone you meet.
5. Hand out pens to people you meet.
6. Create simple welcome gifts to give to newcomers with your
Copy and Messaging
Psychology of a Sales Letter
If you catch the attention of the reader in the first paragraph of your sales letter, your reader will most likely read through to the second paragraph. And if you have convinced him to read on by your first paragraph, the more your second paragraph will be convincing because by now your reader will believe he has a need for your product or service because you’ve suggested that the product that you offer will satisfy a need. Make sense?
The content of your copy must briefly sum up three important aspects: attraction, necessity and urge.
The second paragraph can be called the “psychological paragraph” because it creates a psychological impact on the reader making him;
Copy and Messaging
Elicit Emotions: Using Writing as a Marketing Tool
If you want to be able to earn a lot of money with your marketing, writing (in the majority of cases) is going to be very essential to you.
You are going to have to learn how to appeal to prospect’s emotions (remember – most people buy due to emotion, not logic) so that you can really prove your point as to why your product or service is so beneficial.
You may be wondering, what kinds of emotions cause customers to get itchy hands and pull out their wallets? That’s the real question for people who want to take advantage of this technique.