A professional sports team could survive without its mascot. After all, Mr. Met doesn’t win a World Series. But could you say the same about a well-known brand? Brands like Coca Cola and Old Spice stay in business because of their products, sure, but often it’s precisely their brand mascots that tend to keep their names in the limelight and keep people talking about their ads...
Sometimes, publicity stunts are necessary tools that can be used to increase the outreach of your brand. The reasoning and logic behind them are… the more attention your company or organization receives, the more supporters you will gain. It’s not necessarily poor logic either. Over the years, there have been a number of publicity stunts that have helped companies increase awareness...
It is the age of the Internet, and every business – established or start-up – needs to have an online presence that makes it easier for customers to know more about its products and services. But does that mean just any old website will do? Um… no. Definitely not. AddPeople, a popular Internet Marketing agency in the United Kingdom, recently published this enlightening infographic...
This is a guest post courtesy of Ana Silva. We are moving towards a future that values real human qualities in brands and big corporations. In today’s world, customers are increasingly turning to brands that they can really believe in and trust, building relationships and extending communication channels. Breaking down corporate barriers and humanizing your brand is the best way of developing and...
I don’t know about you, but I firmly believe music holds power. A lot of power. I’m a faith kind of girl, so in particular I believe worship music holds extreme power, but all types of music can be powerful when it comes to bringing to mind memories of days gone by, or uniting a group of people in a way that only music can. Music can also be powerful in business and branding. How many...
Open for biz but not quite sure how to get the word out? Many businesses utilize signage such as banners to capture the attention wandering eyes. Banners can be used for announcements, to promote products, and even just to look cool and raise awareness of your company’s name in the minds and hearts of onlookers. Signage can at times be an important method of promoting a business. This is...
In the biz world, Windows crushed Apple to become the preferred operating system for the office. (Seriously, I ADORE my Macbook. This twisted little reality I shall never understand. Just sayin’.) So just what was Window’s evil little plan to achieve such technological world domination? Deceptively simple really. They did it by granting other manufacturers access to their operating...
Whoever has ever said freelancing is “easy” should be strung up by their toes and dangled over a balcony somewhere, mouth stuffed with oversized gooey marsh mallows to muffle the screams. (I know, I have weird notions of torture.) Those individuals clearly don’t know Jack. (Or even Jill for that matter.) Seriously though, freelancing isn’t as easy as it may sound. It’s not “Oh lemme just hang...
Time to revisit some basics. I think it’s good to do that on occasion, don’t you? Frankly I think everyone should make a point to do it, at least every other month or so, myself included. It can be easy to get lost in the day to day of running your business, and find you’re glossing over the basics or missing them altogether, either because you think you already have them...
Maybe exhibition shows are right for you and your biz, maybe they aren’t. Only you can know that. However if you have decided to dip your toes in the water and exhibit at a show for the first time, you need to know you’re probably not the only biz thinking along those same lines. Exhibitions and trade shows present a wealth of opportunities to promote your brand, products, and...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.