The Challenges of Brand Consistency in a Multi-Platform World
Fifty years ago, customers had limited interactions with a brand. They might have seen a TV advert or caught a […]
Branding and Image
Branding and Image
Brand Your #Company with a Logo Consumers Won’t Forget
With more than 28 million businesses licensed in the United States, according to the latest U.S. Census data, how do
Branding and Image
#Infographic: Yo! Friday Fun- What Makes Branding Important?
This is an infographic courtesy of Steve. Great reminder on some of the key points of successful branding, and I
Branding and Image
The Business of Branding is a Bit Like Tattooing Your Behind
If you’re a business owner or entrepreneur, you already know a little something about the term branding, or at the very least have heard it’s something important you need to start doing. The problem is that many people think branding is simply slapping up a logo and being done with it.
Um… no. Not quite.