Whether you call them “Generation C” or you prefer to use the popular moniker “millennials,” young adults between the ages of 18 and 34 are a consumer force to be reckoned with. They have a buying power of $1.3 trillion dollars in annual spending, according to BCG. Being the first generation to grow up with the Internet, the millennial generation is more receptive to businesses that engage in two...
#BGB Tutorial- 5 Tips to Rocking Your Customer Experience
Sometimes it’s easy to forget one of the biggest factors driving your business’ success—customer satisfaction. I know, for shame right? However business owners sometimes get a bit of tunnel vision when it comes to their day-to-day operations. Gotta make that money honey! But keeping existing customers and attracting new ones is an ongoing process and one of the most important to boot...
The Secret Sauce to Building an Empire, Dork.. Erm.. Girl Style
Once upon a story, there was an online friend of mine named Nathan. He used to run a blog over at NathanHangen.com, where, once upon the same story, I wrote a fantabulous (not to toot my own horn or anything) guest post. On said blog, Nathan liked to talk a lot about “Empire” building. He also liked to use testosterone filled words like “Sword” and “Sacrifice” and “Redemption”. (He’s such a...
5 Dirty Little Secrets and 28 Ways to Show #CustomerLove
So, in the spirit of the #customerlove movement started by David and perpetuated by LaVonne and now Holly (And because it’s the Sunday night before Labor Day and Sunday nights such as this are supposed to be fun!) I decided to share 5 things about yours truly (meaning moi for you slow folks that are already getting your holiday weekend party on… 😉 ) that you might not know. (And by...
7 Ways Transparency Can Benefit Your Business
This is a guest post by James Adams, on just why transparency is such a big “deal” these days, and why it can be good for your business. As someone who strives to be pretty transparent myself, I felt as a BGB reader you’d likely appreciate the post and perhaps even have some insight yourself on how transparency has helped you in your own entrepreneurial journey. If so...