The term “copywriter” is a pretty broad one, and covers a lot of different areas. One copywriter can solely write direct mail, while another can do online sales letters, press releases, auto-responder copy, or a combination of all 3. Even if you know the type of sales material you want your copywriter to come up with, the lines can even be fuzzy from there. In this article, we’re going to discuss...
Defy the 8 Myths of Selling and Win!
Despite the thousands of books published on truly successful sales practices, there are still a lot of companies who employ a culture of aggressiveness for their sales people. By aggressive, I mean highly talkative, manipulative, emotion-free salesmen out to get your money no matter what. YUCK! I don’t know about you, but I HATE pushy sales folk. I tried telemarketing once. Cold calling. Once...