Why Marketers Should Get to Know Their Customer’s Digital Selves
This is a guest post courtesy of Lior (thanks for an AWESOME contribution) and why your current market research may […]
Biz and Marketing
Branding and Image
Do or Don’t? Three Big Risks of Rebranding
This is a guest post courtesy of Christian Muller on three big potential risks that can often go hand in
Focus and Productivity
Stuck Like Chuck and Breaking That Dam to Pieces
We all have our moments of feeling ‘stuck on stupid’. You know. Like when you feel as if your brain
Biz and Marketing
How Can A Small Business Compete? Part 2
If you’re a small business or providing a service, then in reality Wal-Mart is the antithesis of what you should be doing. Think about it. Wal-Mart doesn’t stay in business by providing quality services or even by keeping the customer happy.
Copy and Messaging
Plain English… Spit It Out Already!
Photo by DerrickT One of the biggest mistakes people make when writing web copy and trying to make a sale
Copy and Messaging
Selling In Print Can Be Tough
Selling in person is a lot easier than selling in print, because you can use your personality, body language, and
Biz and Marketing
Finding the Win-Win Solution in Sales
I’ve often heard people complain about their situation in life and remarking that they don’t really have a choice about
Copy and Messaging
Focus on the Aftertaste
Whether writing a sales letter, or making a presentation, you should always pay attention to what you are leaving your