Cori Padgett

Copy and Messaging

Helpful Copywriting Tips: World-Class Copywriter Responsibilites

The term “copywriter” is a pretty broad one, and covers a lot of different areas. One copywriter can solely write direct mail, while another can do online sales letters, press releases, auto-responder copy, or a combination of all 3.

Even if you know the type of sales material you want your copywriter to come up with, the lines can even be fuzzy from there.

In this article, we’re going to discuss some things you should expect any time you hire a copywriter. If your writer isn’t doing these things, there is a problem.

Mindset and Inspiration

The Sandman’s Secret Hostage Hold Over YOUR Positive Mindset

More and more everyday my belief in the power of a strong and positive mindset grows. There is nothing you can’t achieve if you focus your thoughts and intentions on it, and believe that you will get it, regardless of how hard it is or how long it takes.

For some people though, it can be tough. Heck it’s tough for me at times too. And I notice that I am especially susceptible to a poor and negative mindset, as well as procrastination and a lack of motivation when… I don’t get enough SLEEP. Go figure!

Seriously though, I have been monitoring this for awhile now and it’s completely true. Your body needs rest, and it needs the right AMOUNT of rest. Just a couple days ago, there were two nights I went to bed fairly late, but no more than usual.

I then had to awaken an hour earlier than usual the next morning. Come alarm time, I could barely keep my eyes open. And guess what? That lethargy continued throughout the day and eventually merged with a pounding headache to make the picture complete. Woot!

And I’m sure it goes without saying that my irritability levels were high, (OK, super high… let’s face it, I’m a bi*** when I don’t get my sleep!) and my patience level was practically nil. NOT conducive to a good day or a positive mindset, let me tell ya!

Mindset and Inspiration

You Don’t Build A Business On Hope And Faith

OK, so just to be clear, I’m a huge believer in faith, the power of positive thinking, and that yes, miracles do happen. So I’m not knocking any of those things, or the power that hope can have in a person’s life and their perceptions of the world. That doesn’t mean I’m going to leave my livelihood up to those things. C’mon, a girl’s gotta eat! And shop, and hang with friends, and go see cool movies and… oh sorry… I get a little carried away at times. 🙂

So, hope is great, but it’s definitely not a business strategy. If you are going into business for yourself, you at the very least need a loose ‘business plan’ with a few key goals outlined in order to see any kind of success. After all, if you don’t have a direction or a purpose, what’s the point? You’re essentially just spinning your wheels, slinging mud, and not going anywhere.

Mindset and Inspiration

The Power of a Single Year…

Roughly a year ago today, I was cleaning vacation homes for a living, and was lucky if I made $200 bucks in a week. I was miserable, stressed, and utterly loathed my job. Seriously, I don’t know a single person who can honestly say they LIKE cleaning up after other people. Glamorous it is NOT!

I was tired all the time, depressed because I never had time for me, and certain there just HAD to be a better way of living than how I was currently. I had two boys I barely had time for, and when I did I was too tired to really enjoy them. I was buried in debt, buried in disenchantment, and trying my hardest figure out why happiness seemed to be eluding me.

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