Cori Padgett

Copy and Messaging

To Be Heard: Ever Feel Like a Gnat on the Back of a Donkey’s Butt?

You’re buzz, buzz, buzzing around, but not getting any attention? You’re shouting from the proverbial rooftops, but ain’t nobody listening? You’re Tweeting, and Facebooking, and Blogging, and Discussing like mad, but it’s like you’re talking into a massive echo chamber… “HELLO out there… there… there…!” “Anybody HOME?…HOME?… HOME?…”

Copy and Messaging

The Care and Feeding of Copywriters

This letter is courtesy of fellow copywriter Rick Duris who is also a fellow Warrior on the Warrior Forum. I think he has some great points in this letter than a lot of marketers need to hear, and he gave me permission to share it. Warning: Somewhat long, but a great read regardless. Thoughts and comments are welcome!

Dear Fellow Marketer,

Like you, I am a marketer.

But at my core, in my heart, I am a copywriter. I get paid thousands per sales letter and email. Frankly, even more than the late, revered Gary Halbert, the Prince of Print.

Many online marketers frequent this forum to find that one, special, gifted copywriter who has what it takes to write copy for them.

It’s to *YOU*, this post is directed.

Biz and Marketing

12 Important Goals to Set For Yourself and Your Business This Year

Everyone should have goals for their business, whether personal or professional. I’m sure you’ve heard the saying that without planning you plan to fail. That said, here are 12 things I think are important goals to set for yourself and your biz. These are 12 things I strive for myself, and feel could be a good fit for you as well.

I am sure there are plenty of other important things I’m just not thinking of at the moment, so if you have ideas of your own, please leave them in the comments below. I’d love to hear them and I’m sure the rest of BGB’s readers would love to hear them as well!

1. Map out a business plan. Even if it’s a loose one, you need SOME sort of plan this year to keep your business on track, measure your goals, and reach milestones. Make your businesses milestones specific, attainable, and set a deadline to reach them. Use a mindmap, write it down on paper, or go ‘whole hog’ and create an honest to goodness business plan. (With a little help from a professional if you need it!)

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