copywriting – Page 3 – My Name Is Cori

Psychology of a Sales Letter

If you catch the attention of the reader in the first paragraph of your sales letter, your reader will most likely read through to the second paragraph. And if you have convinced him to read on by your first paragraph, the more your second paragraph will be convincing because by now your reader will believe he has a need for your product or service because you’ve suggested that the product that you offer will satisfy a need. Make sense?

The content of your copy must briefly sum up three important aspects: attraction, necessity and urge.

The second paragraph can be called the “psychological paragraph” because it creates a psychological impact on the reader making him;

Copy and Messaging

Universal Laws of Good Copywriting Part 1

By Editor / January 2, 2010

Learning how to write a sales letter can be extremely difficult. It seems as if everyone has an opinion on how to write copy, and many of those opinions contradict each other – even amongst top copywriters.

That being said, there are some universal copywriting “laws” that will be the same for everyone. We’re going to go over a few of those fundamentals, as well as how you can use them to your advantage, in Part 1 of this series.

With that said, let’s get started!

Rule #1: Set out writing to one person.

Writing a letter or piece of copywriting material can be quite overwhelming if you’re constantly thinking about all the different people that are going to look at your material.

When you’re writing something, write to one specific person. Write to the ideal customer of your product.

Many top copywriters come up with a complete avatar of their ideal customer. They know the age, marital status, sex, and general demographics of their customer. They also know deeper things, such as the fears and frustrations of their clients, the conversations going on in their clients heads, and what the clients want above all else.

When you write to the one specific person you’ve uncovered in your research, the letter writing becomes a lot less overwhelming, and a lot more fun.