branding

Learning how to write a sales letter can be extremely difficult. It seems as if everyone has an opinion on how to write copy, and many of those opinions contradict each other – even amongst top copywriters.

That being said, there are some universal copywriting “laws” that will be the same for everyone. We’re going to go over a few of those fundamentals, as well as how you can use them to your advantage, in Part 1 of this series.

With that said, let’s get started!

Rule #1: Set out writing to one person.

Writing a letter or piece of copywriting material can be quite overwhelming if you’re constantly thinking about all the different people that are going to look at your material.

When you’re writing something, write to one specific person. Write to the ideal customer of your product.

Many top copywriters come up with a complete avatar of their ideal customer. They know the age, marital status, sex, and general demographics of their customer. They also know deeper things, such as the fears and frustrations of their clients, the conversations going on in their clients heads, and what the clients want above all else.

When you write to the one specific person you’ve uncovered in your research, the letter writing becomes a lot less overwhelming, and a lot more fun.