1 Plus 2 Equals More of You- Effective Delegation Rocks!
Delegation. What is this crazy idea you speak of?! Relax. It’s really not that crazy of an idea at all. […]
Focus and Productivity
Copy and Messaging
Effective SEO Strategies from a Self Proclaimed Non-Expert
OK, so I got a pretty good response when I talked about SEO and social media the other day. Which
Copy and Messaging
If You Can Write Quality Web Content You Can Succeed
This post is by one of my good friends and mentors, Dennis Becker. Since beginning my journey to self-employment I
Mindset and Inspiration
Do You Limit Yourself and Your Success?
Being an entrepreneur takes guts. Yes there can be some glory in it (hmnn… or maybe that’s just in my
Branding and Image
The Business of Branding is a Bit Like Tattooing Your Behind
If you’re a business owner or entrepreneur, you already know a little something about the term branding, or at the very least have heard it’s something important you need to start doing. The problem is that many people think branding is simply slapping up a logo and being done with it.
Um… no. Not quite.
Branding and Image
Selling Yourself…Legally!
If you are running a small business, YOU are the business. Even if you’re actually selling a product, what you’re really selling is yourself and your service. So how do you sell yourself? Legally that is? 🙂
First of all, be accessible. Set up your business so that your clients can contact you, personally. Doesn’t have to be a phone number, but email access is great. Have a website, check (and respond to) e-mail, create a Facebook page and a Twitter account.
Given the inherently impersonal nature of the Internet, it is even more important to give your clients legitimate ways to reach you since the likelihood is high that you will never meet face to face. Let your online persona match your business, but also let it match your real-life personality. Skype is also an excellent method of contact, and building out your LinkedIn profile increases your credibility as well.
Mindset and Inspiration
You Don’t Build A Business On Hope And Faith
OK, so just to be clear, I’m a huge believer in faith, the power of positive thinking, and that yes, miracles do happen. So I’m not knocking any of those things, or the power that hope can have in a person’s life and their perceptions of the world. That doesn’t mean I’m going to leave my livelihood up to those things. C’mon, a girl’s gotta eat! And shop, and hang with friends, and go see cool movies and… oh sorry… I get a little carried away at times. 🙂
So, hope is great, but it’s definitely not a business strategy. If you are going into business for yourself, you at the very least need a loose ‘business plan’ with a few key goals outlined in order to see any kind of success. After all, if you don’t have a direction or a purpose, what’s the point? You’re essentially just spinning your wheels, slinging mud, and not going anywhere.