Bullets with a Purpose
As in life, everything you do in your business or sales strategy should have a purpose. Doing anything without an […]
Copy and Messaging
Focus and Productivity
Don't Be a Multi-Tasker!
OK, so I’m a multi-tasker. I admit it, ain’t no shame in my game! BUT I do realize that multitasking
Copy and Messaging
Using Power Transitions to Full Advantage
Keeping a reader’s attention until the very last word on the order form can be a tricky job. However, don’t
Copy and Messaging
The Beauty of Power Verbs
What are some little, easy things that can have dramatic results with your copy? When it comes to the actual
Copy and Messaging
Sales Copy Exercise # 1
OK, so your sitting down at your table, trying to figure out how to come up with those all important