I've found that goal setting is so important to success in not just business but in all that you seek to do. Everyday you should be writing down or mentally setting new goals for yourself to better your life and your mind. Even if it is a small goal such as reading one new good book a week, or making one new healthy dinner a week, or writing just one new press release to promote your business...
This is the final piece in this 3 Part series, courtesy of Alex Genadinik. Here is Part 1 and Part 2 if you need to catch up. Introducing: Guest blogger and fellow Tweep Alex. Alex has a background in software engineering and is currently focused on building semantic systems for the business world. He is the founder of Semantic Valley, a web 3.0 start-up specializing in creating taxonomy and...
Congratulations – you’ve made it to the final article in this series of copywriting rules. Here is Part 3 in case you missed it. By the time you’re done here, you should have an excellent idea of how to craft the best possible sales letter, using the most triggers possible. Here’s a quick refresher of what we’ve gone through so far: * Set out writing to one person. * Use your prospect’s language...
This is the Part 2 of a 3 part series, courtesy of Alex Genadinik. Part 1 can be found here. Introducing: Guest blogger and fellow Tweep Alex. Alex has a background in software engineering and is currently focused on building semantic systems for the business world. He is the founder of Semantic Valley, a web 3.0 start-up specializing in creating taxonomy and ontology based products. Their alpha...
If you’ve been following along, you will see that we’re now on Part 3 in this “Copywriting Rules” series of articles. Throughout these articles, we’ve gone through several important copywriting rules. To reiterate, these rules were: * Set out writing to one person. * Use your prospect’s language. * Use emotion. * Time’s ticking, make sure you keep their attention. * Make the copy visually...
This is the beginning of a 3 part series, courtesy of Alex Genadinik. Introducing: Guest blogger and fellow Tweep Alex. Alex has a background in software engineering and is currently focused on building semantic systems for the business world. He is the founder of Semantic Valley, a web 3.0 start-up specializing in creating taxonomy and ontology based products. Their alpha-stage demo of a...
In Part 1 of this series, we went over some important copywriting “rules” to follow in order to have the best possible copywriting material. To refresh your memory, these rules were: * Set out writing to one person. * Use your prospect’s language. * Use emotion. In this article, I'm going to go through and give you even more tips you can use to make the most compelling sales material possible...
If you catch the attention of the reader in the first paragraph of your sales letter, your reader will most likely read through to the second paragraph. And if you have convinced him to read on by your first paragraph, the more your second paragraph will be convincing because by now your reader will believe he has a need for your product or service because you’ve suggested that the product that...
Learning how to write a sales letter can be extremely difficult. It seems as if everyone has an opinion on how to write copy, and many of those opinions contradict each other – even amongst top copywriters. That being said, there are some universal copywriting “laws” that will be the same for everyone. We’re going to go over a few of those fundamentals, as well as how you can use them to your...
If you want to be able to earn a lot of money with your marketing, writing (in the majority of cases) is going to be very essential to you. You are going to have to learn how to appeal to prospect’s emotions (remember – most people buy due to emotion, not logic) so that you can really prove your point as to why your product or service is so beneficial. You may be wondering, what kinds of emotions...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.