Branding and Image

As a freelancer you are the ‘Big Cheese’ when it comes to your business. You are ‘Head Honcho’ and your brand is YOU. So it’s important to keep that in mind when going into business for yourself.

* You are responsible for the world’s perception of you and your services.
* You are responsible for marketing yourself and creating a name for yourself.
* You are responsible for following-up on leads and responding to client inquiries.
* You are responsible for making your clients happy and delivering on time.

See the trend here? It’s all about you and what you have to offer as a business or service provider. How you position yourself will determine how successful you are.

One of the best ways I know of to position yourself properly is by setting up your own website with your own blog attached and utilizing social media to spread the word and send eyes to your web content.

When I first started as a ghostwriter I didn’t know anything about marketing or positioning. I set up a website with a few samples of work and rates and then posted in forums that I would write $6 dollar articles in exchange for testimonials.

Over time I learned that I had talent, was working like a horse for very little pay and getting burned out. So I raised my rates to $10 articles, and learned about marketing and positioning by reading a ton of books and following successful marketers like Chris Brogan and my good friend Jenn Dize.

Fast forward a few months and I had set up my own blog and started writing on a topic I am passionate about (copywriting). I began to brand myself as an expert in my field. As I went I gathered testimonials from some of the big names in Internet marketing and began upping my rates again.