Self Promotion Doesn’t Always Have To Be Shameless!
Ever heard the old saying, “No one cares how much you know, until they know how much you care”? Rarely […]
Biz and Marketing
Biz and Marketing
Success is Easy… Sell What People REALLY Want
If you think providing people with what they want guarantees your success, you better make room to reconsider that thought
Biz and Marketing
A Sale is a Sale is a Sale… Except Not Really
Not all sales prospects are created equal. There are actually several types of prospects, so it’s important to know how
Biz and Marketing
Defy the 8 Myths of Selling and Win!
Despite the thousands of books published on truly successful sales practices, there are still a lot of companies who employ
Biz and Marketing
Creating Value Creates Sales
The number one obstacle I often face when selling something is the need a person has for that which I’m
Copy and Messaging
Top 10 Reasons a Skilled Copywriter is an Asset
There are a number of reasons why so many businesses fail in their marketing efforts. But it mostly boils down
Copy and Messaging
4 Keys to Copy Writing and Business Success- Part 2
OK, so yesterday in part 1, we discussed the first two crucial keys to success in any areas of your
Copy and Messaging
4 Keys to Copy Writing and Business Success- Part 1
Photo by ul_Marga I recently read an article on the 4 keys that are crucial to being a successful copy
Copy and Messaging
Bullets with a Purpose (part 2)
Last time, I talked about creating bullets, and having an end goal in mind with each one. Each one should
Copy and Messaging
Bullets with a Purpose
As in life, everything you do in your business or sales strategy should have a purpose. Doing anything without an