The Secret to the Squeeze! Part 1
What’s the most valuable thing in Internet marketing? It’s not a good product, although that can help. It’s not a […]
Copy and Messaging
Copy and Messaging
Writing A Killer Headline
Headlines are tough. They are also one of the most important parts of your sales copy. They are what will
Copy and Messaging
101 Examples of Power Transitions
Power Transitions: Here is a list of ideas that I have been given permission to post that you can add
Copy and Messaging
Using Power Transitions to Full Advantage
Keeping a reader’s attention until the very last word on the order form can be a tricky job. However, don’t
Copy and Messaging
Words to Avoid in Your Copy
Listed below are a list of words to avoid I have been given permission to share. Usually words like these
Copy and Messaging
Examples of Power Verbs
Here is a great list of power verbs I was given permission to post. Without Effort… automatically, accidental, intuitively, involuntary,
Copy and Messaging
The Beauty of Power Verbs
What are some little, easy things that can have dramatic results with your copy? When it comes to the actual
Copy and Messaging
Sales Copy Exercise # 1
OK, so your sitting down at your table, trying to figure out how to come up with those all important
Copy and Messaging
It's Only A Benefit When You Say So
If you know even a little bit about sales copy you know that good copy is all about the benefits,
Copy and Messaging
Sometimes It Pays To Be Direct
Writing good copy ain’t always an easy task. Some folks manage to do it reasonably well, and some folks manage