Bullets with a Purpose (part 2)
Last time, I talked about creating bullets, and having an end goal in mind with each one. Each one should […]
Copy and Messaging
Copy and Messaging
Bullets with a Purpose
As in life, everything you do in your business or sales strategy should have a purpose. Doing anything without an
Biz and Marketing
Buyer's Remorse- Vindicate Thyself!
I can’t tell you how many times I have made a purchase over the years, just awash in the glow
Biz and Marketing
Use Personality As Your Secret Weapon
You know, it’s funny. I never considered myself a ‘salesperson’. In fact, you would be seriously hard pressed to EVER
Copy and Messaging
Focus on the Aftertaste
Whether writing a sales letter, or making a presentation, you should always pay attention to what you are leaving your
Focus and Productivity
Don't Be a Multi-Tasker!
OK, so I’m a multi-tasker. I admit it, ain’t no shame in my game! BUT I do realize that multitasking
Copy and Messaging
The Secret to the Squeeze! Part 5
Work the Backend Once you have a winner, it’s time to roll it out! First, get your auto responders in
Copy and Messaging
The Secret to the Squeeze! Part 4
Creating a Hot Landing Page People standing around arguing about a sales page is pointless! Don’t you know that all
Copy and Messaging
The Secret to the Squeeze! Part 3
Your Offer Once you have the niche, your goal is to offer them something that appears “irresistible”, and offer it
Copy and Messaging
The Secret to the Squeeze! Part 2
Choose Your Niche Here’s the criterion for a good niche. First, it has to have good affiliate products that you