Creating a Hot Landing Page
People standing around arguing about a sales page is pointless! Don’t you know that all arguments can be settled with a simple test?
If you’d rather make money than argue, you should split test constantly. Take the guess work out of it as much as possible.
At the same time, you don’t want to be one of those “cautious Kathy’s” who are afraid to do anything. These are the people who send one kid to Sunday school and keep one kid at home “just in case”. You need a very quick way to test the most important elements in a systematic fashion so you can use as little brain power as possible.
So here’s what you can do – Write two headlines and create two different styles of landing pages. That means you have four different landing pages total.
Here’s what you use for your headlines. The first headline has something to do with “Secrets”. For instance:
“Secrets Most Golfers Will Never Know About Putting…”
“Five Simple Secrets to Negotiation Mastery…”
“Six Sexy Secrets to Getting Women to Approach You…”
The second headline has to do with the good old fashioned “how to”. Remember, they are seeking out valuable and relevant information. Let’s take the three examples outlined above and turn them into “how to” headlines:
“How to Putt Better Your Very Next Time on the Course…”
“How to Become a Master Negotiator in Five Simple Steps…”
“How to Get Beautiful Women to Approach You…”
Which headlines do you like better? Who cares! Remember, your not here to argue, your here to make money. You’ll test them, and see which one works better.
So you have your headline. What do you do next? You test the landing page style. There are two styles to test. The first one is Headline, Bullet Points, and Call to Action. The Second is Headline, Reason Why, Bullet Points, and Call to Action.
So let’s return back to the first headline, “Secrets Most Golfer Will Never Know About Putting…”
It might look something like this:
“Secrets Most Golfers Will Never
Know About Putting…”
You’re about to learn…
- How to improve your putting by at least 25% practicing only 10 minutes a day
- The terrible danger of trying to mimic the “pros” when putting from 25 feet out or longer
- How to safeguard your stance to prevent yourself from overshooting your putts
- A myth shattering trick on how to read the slope of any green you’re on
- The shameful piece of advice almost every putting instructional video gives you – and why it is wrong!
- How to get yourself into the “zone” to automatically improve your putting (a skill you can learn in 3 minutes that will instantly take strokes off your game)
- And more!
To access this free information, simply fill in your name and a valid email and click “free instant access now!
And then, of course, you’d put your auto responder form next. You just make the bullets up off of the top of your head, in about two minutes using your own personal bullet point swipe file. (You do have one right?)
Naturally, you’d write your bullet points around the topics and interesting stuff in your report.
So that’s your first landing page. Use both headlines and test it to see which is better. For the second style of landing page, it’d work something like this:
“Secrets Most Golfers Will Never
Know About Putting…”
Dear Golfer,
Frankly, I’m fed up with the crap that is being spread around the internet by so-called golf pros and instructors. Most of it is wrong. Why do they continually mislead us? Well, it’s simple – they make a lot of money by selling stuff to you over and over again.
Think about it – if you buy one product of theirs on putting, and it doesn’t work, then they can say that it’s your fault… perhaps you didn’t use the right “mindset”… and of course they’ll show you the right mindset, but it’s going to cost you some more money.
In other words, most are just flat out lying to you, when it comes down to what to do and how to do it. So I’m getting my revenge right here on this page. I’ve played golf for over 20 years, and had the fortune to learn from insiders, exactly what to do and how to do it.
And to prove it to you, I’m going to share with your this information… for free! It’s my way of sticking it to these charlatans. I’ve written a free report about the real “secrets” of putting. In it, you’ll discover…
- How to improve your putting by at least 25% by practicing only 10 minutes a day
- The terrible danger of trying to mimic the “pros” when putting from 25 feet out or longer
- How to safeguard your stance to prevent you overshooting your putts
- A myth shattering trick on how to read the slope of any green you’re on
- The shameful piece of advice almost every putting instructional video gives you – and why it is wrong!
- How to get yourself into the “zone” to automatically improve your putting (a skill you can learn in 3 minutes that will instantly take strokes off your game)
- And more!
To access this free information, simply fill in your name and a valid email and click “free instant access now!”
Again, just off the top of your head. The only difference here is in this one there is a “reason why” you’re giving them this free report.
Take it from experience – sometimes going straight into the bullet points and leaving out the story is better, and sometimes including the story is better. If there is a reason why to this, who cares?! Just test it in every niche, and see the results.
Testing it is simple. Send 100-200 visitors for the first landing page. Repeat for the second, third and fourth pages. Then locate your winner.
Once you have your winner, then consider testing it against itself four more times. When you’re done, you’ll have a pretty good landing page that you didn’t have to put a lot of thought or effort into.
Of course, if after you test all four pages, and none perform to your expectations, then just dump the niche and move onto something else. Either you picked the wrong niche, made the wrong offer, wrote the copy too poorly or a combination of all the above.
Since it’s so darn cheap to test niches on the Internet, usually it’s better to start over then to try to play detective. Stay tuned for the final fifth part in The Secret to the Squeeze!