Listed below are a list of words to avoid I have been given permission to share. Usually words like these will have a negative connotation attached to them. For example, learning implies a lot of effort, but “unearthing” implies little to no effort.
Replace negative words in your copy with the alternative power words below…
Teach…
demonstrate, display, reveal, disclose, divulge, present, prove, uncover, meet the eye, parade, flaunt, direct your attention to, lead you through, confirm, expose, broadcast, open the door,
Pay/Cost…
ante up, take advantage of, invest, cover, contribute, chip in, furnish, provide, supply, goes for, initiation fee, access fee, requires a small sum, total amount, valued at, available for, offered at, worth
Buy…
reserve, claim, gain access to, acquire, get, secure, snatch this up, scoop up, snatch up, own, take home, make it belong to you, make this yours, when you choose to say yes, it’s your, get involved with this wonderful opportunity
Sell/Sold…
happily involve, help obtain, provide expertise, supply with vital information
Learn…
discover, acquire, digest, uncover, gain access to, obtain, secure, unearth, disrobe, expose, unveil, take in, observe, disclose, revealed to you, unmasked, spill the beans, let out the bag, laid on the table, made plain
Teach…
demonstrate, display, reveal, disclose, divulge, present, prove, uncover, meet the eye, parade, flaunt, direct your attention to, lead you through, confirm, expose, broadcast, open the door,
Avoid words like these in your copy and you will turn it into an engaging read rather than something one wants to skip over entirely! Now get to writing!
