OK, so I’ve been pretty darn sick the past week, which is why you haven’t seen a new post from me. Hopefully I’ll be well by this weekend. However I do have a treat for you today, a guest post by fellow female entrepreneur Nicole Dean. She’s a mommy herself and makes a full-time living working for herself online… as such I think she’s a spectacular lady to look up to and learn from. So I hope you enjoy the post!
As an Internet business coach, I see people making some serious mistakes. Actually “mistakes” is the wrong word. It’s more of a serious sabotaging – and it can royally screw up your Internet business.
Now I don’t want to be all doom and gloom. I’m a very positive person, in general, so let’s tackle these mistakes and overcome them so we can focus on making lots of money.
So, here are 4 common mistakes and how to avoid them.
Mistake #1: Getting Stuck on your Own Blog.
Internet marketing has one important word in it. “Marketing”. Yes, it involves actual marketing, most of which is done “off site”. Yet, I find that clients tend to spend the majority of their time on their own blogs – writing, tweaking, comment management, and overall general futzing with it.
What should you do instead?
Instead, be sure to market your business by sharing your content on other sites, through guest blogging, article marketing, press releases, video marketing, interviews, etc.
Example: This blog post is an opportunity for me to do some Internet marketing off site. 🙂
My favorite quick method of marketing is guest blogging. In fact, I spent an entire summer guest blogging for 15 weeks straight and it worked wonders for my business. It boosted my credibility and my traffic so much that I decided to teach my methods to others.
If you’re interested in learning more about this, check out my course at Mostly Sane Marketing. It’s especially effective if you have your own infoproducts.
Mistake #2: Don’t Use Shortcuts.
A second mistake that I see my clients making regularly is doing things the hard way.
One of my favorite shortcuts that I recommend for my clients is PLR or private label rights content. PLR may be any type of digital content. For instance, articles, ebooks, blog posts, or a number of other things. The thing that makes this type of content special is that you can purchase it with special rights. Those rights allow you to use the content in your business. I personally like to think of PLR as purchasing drafts of content that I can then use as I wish in my business.
The hard part? Finding quality content. Honestly, most PLR is junk and I wouldn’t touch it with a 10-foot pole. Luckily I happen to own a PLR site that’s been in business since 2006 with a stellar reputation where you can load up on content for your online business. Check it out if you’d like at EasyPLR.com
Mistake #3: Do Everything Yourself.
There are a ton of tasks to do in your online business. Trying to do them all by yourself is not only difficult but it’s unproductive and it slows your progress significantly.
Outsourcing has increased my profits by helping me get through roadblocks and to push ahead progress. I work with several freelancers who help me to look good and get more stuff done. In fact, I’ve created a course to help others to outsource successfully. You can signup for my free ecourse at OutSource Weekly. I also offer a complete 52 week course on the topic of Outsourcing at that page.
Mistake #4: Passwords.
Please please do not use the same easy-to-remember passwords for most of your sites. If one of those sites gets hacked, the hacker will instantly gain access to many of your sites.
Example: Right now there’s a bad phishing scam happening on Twitter. What exactly does that mean? Well, here’s what’s going on. Scammers DM you with a link. You click the link. The link goes to a page that resembles another site. You log in. ZAM! The scammers just got your logins for Twitter or Facebook or your Bank – OUCH.
I actually wrote a report about this topic recently because so many internet business owners are gambling with the safety of their businesses. You can check it out here: MostlySaneMarketing/AvoidDisaster!
Nicole Dean, NicoleontheNet.com
Follow me on Twitter: www.Twitter.com/nicoledean
Nicole Dean is the Mostly-Sane Marketer. (Ask anyone who knows her and they’ll say that the “mostly” part is up for debate!) Nicole is an expert in Affiliate Management, Affiliate Marketing, “Lazy Marketing” for passive profits, Outsourcing Effectively, and Marketing with Content. But, she’s got a secret. She uses a LOT of shortcuts, including hiring brilliant helpers who make her look a lot smarter than she really is.
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